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Bài Giải Market Leader Intermediate

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Market Leader Intermediate Key Answers

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Giáo Trình Market Leader Intermediate

Đáp án:

A. Listen to Richard Rawlinson, Vice-President of the management consultants Booz & Co. Which four areas does Booz & Co look at when analysing a company’s organisation?

The formal organisation, the decision rights, the information flows and the incentive

B. Listen to the second part of the interview and answer the questions.

Đáp án:

What do you need to answer on the website orgdna.com?

What are your answers compared to?

What can the comparison recognise?

How does Booz & Co analyse a company in more depth?

A small number of questions about your organisation.

Answers from about 40,000 other executives.

Patterns that help analysts to say that one organisation is like other organisations.

It organises both workshops with the executives and further research into particular aspects that seem to be particularly interesting.

C. Listen to the third part and answer the questions.

Đáp án:

How was the American company organised?

What did Manufacturing and Marketing do?

What was the company not very good at?

How did the consultants want to change the organisation?

By function

Manufacturing had responsibility for all the plants around the world; Marketing ran all the brands in every country.

Responding to the local markets

They considered whether all business units should report to the US or regionally.

D. Listen to the third part again and complete the gaps.

Đáp án:

We did a lot of looking at how the business ………… (1), where products were …… (2) where they were ………….(3), how competitors were …………(4). And we also had to spend a lot of time thinking about whether we needed ………….. (5) or whether every single business unit would report back to the ………… (6), er, in the US.

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Match the words and phrases (1-8) to their definitions (a-h)

Đáp án:

1. subsidiary

2. factory/plant

3. call centre

4. service centre

5. headquarters

6. distribution centre

7. warehouse

8. outlet

a) an of Ace where people answer questions and make sales over the phone

b) a building from which goods or supplies are sent to factories, shops or customers

c) a place through which products are sold

d) a place where faulty products are mended

e) a company which is at least half-owned by another company

f) the main office or building of a company

g) a building for storing goods in large quantities

h) a large building or group of buildings where goods are made (using machinery)

Đáp án:

B. What do the following departments do?

In R&D, people research and develop new products.

Answer calls from customers

Recruit staff

Sell products or services

Make products

Find the money to invest in new activities

Do paperwork (teach this word)

Deal with contracts, regulations and any disputes involving the company

Manage incoming supplies, warehouse stocks and the way products are moved around

Deal with journalists’ enquiries and the public

Information technology: run computer system.

D. Match these activities (a-k) to the correct department in Exercise C (1-11). Can you add any other activities to any of the departments?

a) deal with complaints

b) draw up contracts

c) carry out research

d) train staff

f) issue press releases

g) operate assembly lines systems equipment

h) prepare budgets/accounts

i) keep records

j) transport goods and

Đáp án:

k) install and maintain

a) 2

b) 8

c) 1

d) 3

e) 4

f) 10

g) 5

h) 6

i) 7

j) 9

k) 11

G. Which of the words in Exercise F can describe:

Đáp án:

a) good qualities of an organisation? b) bad qualities of an organisation?

A. Underline the most suitable noun combination in each group.

a) the meeting of today

b) today’s meeting

c) today meeting

a) a letter of credit

b) a credit’s letter

c) a letter’s credit

a) a business card

b) a card of business

c) a businesses’ card

a) a data’s base

b) a base of data

Đáp án:

c) a database

B. Compound nouns are sometimes formed with a number to make expressions of measurement. Change these phrases to make compound nouns.

Đáp án:

a plan which lasts for 10 years a 10-year plan

a hotel with five stars

a budget worth three million dollars

a presentation that lasts 20 minutes

a contract worth 200,000 dollars

an industrial empire which is 150 years old

a 10-year plan

a five-star hotel

a three-million-dollar budget

a 20-minute presentation

a 200,000-dollar contract

a 150-year-old industrial empire

C. Match each noun (1-10) to two of the following nouns (a-c) to make word partnerships.

1. business

a) virus

b) objectives

c) plan

2. management

a) style

b) technology

c) consultant

3. sales

a) team

b) revenue

c) trade

4. customer

a) care

b) team

c) loyalty

5. company

a) house

b) headquarters

c) logo

6. product

a) profit

b) line

c) range

7. consumer

a) goods

b) logos

c) awareness

8. research

a) project

b) findings

c) knowledge

9. information

a) technology

b) force

c) desk

10. computer

a) union

b) program

Đáp án:

c) virus

Sách Market Leader Upper Intermediate

Market Leader Upper Intermediate – Unit 4: Success – Skills

A. Listen to a negotiation between an exporter of Turkish rugs and the Head Buyer of a chain of department stores. Answer these questions.

1. What agreement do the exporter and buyer reach concerning a) quantity, and b) discount?

2. What delivery date does the buyer want? Is she sure to get what she wants?

Đáp án:

2. She wants the goods by the end of the month; it is not certain that she will get what she wants.

B. Listen again and complete these sentences.

1. If you place an order for only 50 rugs, we can offer you a ………… of 5% …

2. ‘Supposing we increased our order for your ………… rugs, what discount would you give us?’

‘Well, what sort of quantity do you have …………………… ?’

3. ‘OK, if we ordered 100 rugs, made in Esme, would you ………… the discount?’

‘No, not double it, but we’d be ………… to increase it to 7%. That’s pretty generous I’d say.’

‘That sounds fairly ………….’

4. ‘Could you get the rugs to us by the end of this month?’

‘Mmm, that’s ……………………………… – I honestly don’t know.’

5. I’d like to make a …………. I’d be ………… to place an order for 150 standard rugs if you could give us a discount of 10% …

6. OK, if I’m certain we can supply you that quantity by the end of the month, you’ve got ……………………. We’ll give you 10% off ……………………………… for that amount.

2. standard; in mind

3. double; willing; reasonable

4. asking a lot

5. proposal; prepared

6. a deal; the list price

A. Read the article on the opposite page and correct the six mistakes in this paragraph about Carlos Slim.

Carlos Slim is probably the richest man you have ever heard of. The major influences on his life were his father, Julian, who was born in Mexico, and Jean Paul Getty. He studied finance at Harvard University and on graduating set up as a stockbroker. He made a lot of money in the Mexican recession of 1982, selling his assets in the middle of the crisis. In 1990, Slim gained control of Telmex, which owns 90% of Mexican telephone lines and is the largest part of Slim’s empire. Slim is also involved in charity through his Carso Foundation.

Đáp án:

Carlos Slim is probably the richest man you have never heard of. The major influences on his life were his father, Julian, who was born in Lebanon, and Jean Paul chúng tôi studied civil engineering at university in Mexico City and on graduating set up as a stockbroker. He made a lot of money in the Mexican recession of 1982, buying his assets in the middle of the crisis. In 1990 Slim gained control of Telmex, which owns 90% of Mexican telephonelines and is one of the largest parts of Slim’s empire. Slim is also involved in charity through his Carso Foundation

B. Match the words on the left with words on the right to form word partnerships. Then check your answers in the article.

c) recession

Đáp án:

1. b

2. g

3. e

4. f

5. d

6. a

7. c

C. Complete this text with the word partnerships from Exercise B.

In 2008, influenced by China’s success and its appetite for commodities, shipowners went on a ………… (1), and ………… (2) of vessels reached an all-time high. The ………… (3) came the following year with the housing crisis, credit crunch and …………(4) in the United States, which led to a ………… (5). Orders for ships dried up, and department stores and ………… (6) throughout the world had empty shelves. However, business is recovering and there has been a transformation of the industry from one that relied almost exclusively on a shipowner’s innate …………(7) to today’s highly sophisticated finance-based industry.

Đáp án:

1. buying spree

2. annual sales

3. turning point

4. economic crisis

5. global recession

6. retail outlets

7. business acumen

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Market Leader Upper Intermediate Answer Key

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